Having seen a campaign we produced with New Caledonia Tourism, W Hotels (Asia Pac) approached us to collaborate on something unique and new with them.
I created a small capsule collection of swim based on a print concept by Creative Director Arnaud Champenois, produced it in limited quantities and sold at W boutique's throughout Asia Pac.
We travelled to W Maldives to shoot the campaign and content for the W branded collection, and very well received throughout the W group, travel and fashion press and influencer activity including feature articles at WWD, Buro24/7, TheAngle, Destinasian, Collective Hub and many more.
ROLES:
Creative Director
Print Design
Collection Concept
Shoot Concept & Execution