Following in the footsteps of Marc Jacobs, Diesel and Missoni, Bugaboo approached us to bring our style and aesthetic to their iconic mobility brand.
We worked for 18 months on concepts of the soft furnishing pieces and hardware of the strollers and luggage sets, creating something that was ingrained in Bugaboo's ideology and pushed their boundaries as well as ours.
I concepted the campaign and content through to building our own jungle set actually in a jungle in the Dominican Republic.
Launched globally and with press events in key markets, the collection has received wide acclaim, and we're the first designers ever to be asked to do a second collection in 2018.
ROLES:
Creative Director
Print Design
Collection Concept
Shoot Concept & Execution