CST Tax Advisors approached me about completely rebranding their business from scratch. Having just bought a few offices and expand their operation, they were looking to elevate their brand, name and look across the entire business.
The business provides tax, legal and investment services to the ultra wealthy and family offices who trade internationally and have a net value of over $2B.
The challenge from the start was to create a brand which had a luxurious old-word appeal with a shiny new aesthetic.
Their ultra-wealthy clientele are a discerning audience, and we needed to keep this in mind across every touchpoint of the exercise.